An overwhelming majority of Canadians believes that journalism plays a critical democratic role in Canada and supports government measures to help strengthen Canada’s news media industry, a new survey from Maru/Matchbox’s Angus Reid Forum finds.
In total, 94 per cent of survey respondents said they feel that journalism plays an ‘important’ role in Canadian democracy. What is more telling, however, is that nearly three quarters of respondents feel that journalism plays a ‘very’ or ‘critically’ important role in Canadian democracy.
“These results send a clear message to elected officials that Canadians, now more than ever, believe that journalism is a crucial part of the democratic fabric of our country,” says John Hinds, president and CEO of News Media Canada.
Respondents were also asked about their level of support for various policy actions the federal government can take to help strengthen Canada’s news media industry.
More than eight out of ten respondents support federal action to amend the tax code to create a more level playing field for digital advertising. At present, American-owned giants such as Facebook and Google siphon off more than 85 cents of every advertising dollar, leaving only pennies for news organization that generate content.